What About Us

What About This is dedicated to providing stylish, affordable and practical clothing for everyday women to see you through every occasion. Whether that's on the school run, drinks with the girls, date night with the OH or workwear, we've got you covered!

The 'Why' behind What About This is to fill a gap in the fashion market for mums and women.  We're dedicated to women who spend their days running around looking after every one else whether that be at work and / or at home. We want to look and feel good too. All of our clothes are designed to make you feel and look amazing on a daily basis! From basic tees, jeans and jackets to stunning dresses, playsuits and skirts, we cater for every occasion. Deliberately keeping our prices affordable, we understand that life can be expensive but you still need to be able to treat yourself too.

Our style icons...

Holly Willouby

I mean who doesn't LOVE Holly. Her beautiful, natural, effortless style makes her one of the nation's favourite personalities. When choosing new stock we often find ourselves asking 'would Holly wear it?' 

 What About This Style Icon Holly Willouby

Stacey Solomon

There's something so refreshing about Stacey Solomon - her honesty about the struggles of being a working mum is simply the best! If you don't already you need to follow her FB or Insta pages. 

What About This Style Icon Stacey Solomon